ONE Championship has taken a significant leap in its exposure to the North American audience by signing a new broadcast deal with streaming service Amazon Prime Video.
The organization, almost exclusively based out of Asia during its more than 10 years of existence, has come to terms on a five-year deal with Amazon to see no fewer than 12 events per year stream live on Prime Video in primetime hours in the United States and Canada.
ONE Championship and Amazon announced their deal Wednesday.
“ONE Championship is thrilled to work with Prime Video, one of the largest premium sports content providers in the world, to bring our live events closer to fans in the United States and Canada,” ONE Championship CEO Chatri Sityodtong said in a statement. “As the world’s largest martial arts organization, we believe our collaboration with Prime Video will allow us to reach a wider North American audience that is hungry for an authentic and differentiated product you simply cannot get with any other organization. We look forward to showcasing the absolute greatest martial artists on the planet right here in the ONE Championship Circle and on Prime Video.”
Although ONE Championship has several notable MMA fighters on its roster, from former UFC champions Demetrious Johnson and Eddie Alvarez to homegrown rising stars such as Angela Lee, the promotion also offers kickboxing, muay-Thai, submission grappling, and more as part of its fight card lineups.
A date and location for ONE Championship’s debut on Prime Video is expected to be revealed later this year, but the new partnership is one Amazon thought was a good fit.
“We are proud to add exclusive coverage of ONE Championship events to our suite of marquee live sports offerings,” said Marie Donoghue, vice president of global sports video at Amazon. “In addition to offering a full suite of martial arts disciplines, ONE Championship shares our mutual commitment to elevate female athletes, boasting five reigning female world champions.”